Book lovers have always turned a blind eye to the god Mammon, remembering only with regret the fact that the house they live in with their truest love was bought and paid for by the leering uncle down the street. Jonathan Gourlay took up that ill-begotten relationship in a nice personal essay on the demise of Borders. For Gourlay, Borders was an opportunity missed whose demise was figured long ago in it’s decision to skip a flirtation with the labor movement and bend the knee to a corporatist ethos.
“For Borders, which first opened in 1971, the end began when it was sold to K-Mart in 1992. By the time I got there, three years later, only a few of the stalwart Borders believers remained to try to change the store from within. Within a few months of my arrival, Neil gave up and retired to play in his band, The Human Rays. I don’t know if the band was real or Neil just thought it was amusing to retire and join The Human Rays. His friendly management style didn’t jibe with the new owners.
“Neil’s replacement was a guy named Doug. Doug had the personality of a pair of brown corduroy pants. We all hated Doug. We hated him because he was not Neil. Underneath that hatred was a hatred of what Doug represented: corporate masters and the loss of our own identity. With Neil we labored under the impression that we were cool. Under Doug we just labored.
This romantic vision may have a grain of truth. But it’s worth remembering that scrolls and codexes(codices?) required immense amounts of money–and so wealthy patrons who had to be appeased–to produce. And at some level when you come down to it a book is a commodity as surely as a coke can. So we like to imagine ourselves as counter cultural in our love of texts, but that romantic ethos is purchased at a price like everything else.
The promise of the Internet is in part the idea of thinking and writing and reading without the necessary intervention of the dollar bill. But is that too just a romantic fancy?